Tips to help you plan, kick off and wrap up a successful campaign.

Welcome to the Virtual Campaign Success Tool Kit!

Thank you for leading a Giving Campaign powered by United Way of Wayne County. We know it takes dedication and commitment on top of your existing roles to ensure each one of your employees has an opportunity to give back to our community.

Not sure where to get started? Check out our Campaign Planning Timeline for recommendations (though this is flexible!)

This Tool Kit was designed with YOU in mind. All of the resources were built to assist you in engaging your workplace in the annual United Way campaign - just click on the links below for your tools!

  • Email Templates – Use email script templates to let your team know about this opportunity to give back.

  • Events & Incentive Ideas – Access in person and virtual special event plans and incentive ideas.

  • FAQs – Find answers for commonly asked questions about United Way and the work this campaign supports.

  • Messaging & Promotion – Use our messaging, promotional materials, and videos to spread the word.

  • Giving Options – Learn how to host a paperless e-Pledge campaign completely online! 

  • Volunteering – Engage your employees during the campaign and year-round through community service.

  • Your Impact – Share links to learn more about our community impact.

Have any questions along the way or want to share a great idea? Feel free to reach out to our team anytime.